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El_Pollo_Loco_Q4-2021.jpg El Pollo Loco Holdings Inc.
El Pollo Loco looks to "owning our lane" of the grilled L.A. Mex category, the newly named permanent CEO Larry Roberts says.

New CEO pegs El Pollo Loco success on ‘owning’ L.A. Mex category

Larry Roberts takes brand’s helm permanently and outlines initiatives

As El Pollo Loco Holdings Inc. sees pandemic impacts easing, the newly named permanent CEO Laurance "Larry" Roberts Thursday outlined pillars for the brand’s success during a fourth-quarter earnings call.

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