Just Salad has launched a new loyalty program, “Race to Rewards,” the fast-casual chain announced on Monday. The gamified program will create new perks for customers like freebies or order discounts in the form of “Salad Bucks.”
Starting today, guests will be able to opt in to the “Race to Rewards” program in their Just Salad mobile app. The program allows users to participate in challenges that happen on a monthly basis and “complete the race.” Once the race is completed, the guest receives “Salad Bucks” to spend on order discounts, freebies, “surprises and delights,” and more.
“With the launch of Race to Rewards, we look forward to strengthening relationships with our loyal customer base by offering them a new way to engage with the brand,” said Jennifer Lally, vice president of marketing at Just Salad. “This program will allow us to create a digitized, personalized customer journey and represents an important milestone in the advancement of our mobile app technology.”
The experience will be tailored to each guest based on a number of factors including “purchasing behavior and order frequency,” according to a release.
In the future, the chain hopes to incentivize customers to make more sustainable food decisions like ordering plant-based options through this program, the release states.
Just Salad is a New York City-based company with more than 60 units.