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How Jamba’s brand transformation revitalized digital sales

Jamba president Geoff Henry discusses their digital sales jump, new loyalty app and menu innovation


Since Jamba revamped their app and loyalty program in 2019, the Focus Brands-owned smoothie and juice chain saw a double-digit jump in digital sales, growing from 1.5% to 22% of total sales in 2020. The modernized digital platform is part of the company’s brand refresh, which is taking a look at the intersection of changing customer technology and menu needs.

“As we invest more in digital, we’re making it easier for guess to order ahead and pick up and go,” Jamba president Geoff Henry said. 

The company also announced a slew of new menu items, including a gluten-free menu and partnership with Impossible Foods to use their plant-based sausage in their new Impossible sausage ‘handwiches’, proving that Jamba is not just about fruit-based drinks anymore.

“It’s part of our long-term strategy,” Henry said. “The menu evolution about the broader offering of more plant-based solutions and sugar-less solutions. Jamba is the leader in smoothies, juices and bowls and we always will be, but we’re excited to have more complete solutions for guests.”

Watch our video interview with Geoff Henry for more insight into Jamba’s brand evolution.

Contact Joanna at [email protected]

Find her on Twitter: @JoannaFantozzi

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