Goodcents has partnered with Punchh to launch a new app and Refreshed Rewards program that will provide more accurate data so Goodcents can personalize marketing to their customers. Within six months, franchisees also will be able to use the Reward program data to market directly to their customers.
“The new program data will help us take some of the guesswork out of marketing, like sending kids meal coupons to customers who may or may not have kids,” said Rebecca Murray, vice president of marketing at Goodcents. “Our franchise owners know our guests’ faces when they come in the front door; we should also know their preferences so that we can engage more fully with them.”
She added, “Our continued success is dependent on delivering great service and great food at a great price. We appreciate our customers, and we look forward to rewarding their loyalty for many years to come.”
According to a study from research firm BIA/Kelsey, a repeat customer spends up to 67% more than a new customer, which is why guest loyalty has become such a focus of restaurants in recent years.
Rewards programs are considered strong drivers of restaurant app usage, in part because they generate reliable first-party data. Since Google announced plans to drop cookies in late 2024, brands are looking for new ways to build a customer-first strategy. Better customer experiences – such as receiving coupons for a customer’s favorite sandwich at a favorite lunch spot near their office – build loyalty and engagement.
Last fall, Goodcents’ new rewards program was recognized at the Loyalty360 Awards in Charlotte, N.C. Goodcents was recognized for the research and planning that laid the foundation for its new app.
About Goodcents
Goodcents has more than 33 years of experience as a leading sub sandwich franchise. Founded in Lenexa, Kansas, and headquartered in De Soto, the company is known for its signature soft bread baked fresh twice daily in the restaurants, meats and cheeses hand-sliced to order and hearty pasta and other conveniently packaged dinner entrée options ready to go. To learn more about Goodcents, please visit goodcentssubs.com. For franchise opportunities, visit ownagoodcents.com.