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Freshii pre-reports same-store sales up 6.4%

Freshii names Daniel Haroun as financial chief

Veteran of RBI and Walmart succeeds Craig De Pratto, who stepped down in May

Fast-casual chain Freshii Inc. has named Daniel Haroun as its new chief financial officer, the company said Tuesday.

The Toronto-based Freshii said Haroun’s appointment would be effective Aug. 26, and he will be responsible for leading financial operations and for providing overall strategic direction. Haroun succeeds Craig De Pratto, who stepped down in May.

“Freshii is an incredible, growing brand in the highly desirable healthy eating sector,” said Haroun in a statement. “I look forward to joining the senior management team and the board of directors as we drive Freshii forward through the next phase of the company’s exciting growth.”

Haroun joins the chain from Walmart Canada where he served as vice president of finance of finance. Previously he held senior management roles at Restaurant Brands International, parent company to the Tim Hortons, Burger King and Popeye’s brands.

“We are excited to welcome Dan to the senior management team,” said Matthew Corrin, Freshii’s founder and CEO, in a statement. “Dan has a strong strategic and operational background as a financial leader, with considerable experience in the franchised restaurant and retail spaces.” Corrin said that background would be beneficial in Freshii’s our traditional restaurant business as well as the brand’s consumer packaged goods lines.

Freshii has over 400 stores across 16 countries and in more than 35 states and provinces in North America.

Contact Gloria Dawson at [email protected]

Follow her on Twitter: @GloriaDawson


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