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Team_Chipotle.jpg Chipotle Mexican Grill
Athletes favorite dishes are promoted on the digital menu.

Fans can eat like their favorite winter athlete at Chipotle Mexican Grill

Snowboarders, hockey players and skiers added to brand’s ‘Unwrapped’ video series

Fans who want to eat like snowboarder Hailey Langland can do so at Chipotle Mexican Grill, which unveiled a digital menu promotion along with its new “Unwrapped” series on Thursday featuring athletes and their favorite dishes.

The promotion is the second iteration of the Team Chipotle Menu, which this go round features the top U.S. winter athletes Red Gerard (snowboard); Kendall Coyne Schofield (hockey); Hilary Knight (hockey); Jessie Diggins (cross-country skiing); and, of course, Langland (who likes a bowl with chicken, white rice, tomato and corn salsas, light sour cream, cheese and lettuce, with chips and queso on the side).

The series also includes soccer players Christian Pulisic (Chelsea FC) and Weston McKennie, who both played for the U.S. men’s national team; American football wide receiver Ceedee Lamb (Dallas Cowboys); basketball player Azzi Fudd (Uconn Huskies) and hockey player Charlie McAvoy (five U.S. national teams and the Bruins).

Newport Beach, Calif.-based Chipotle has long cultivated brand relationships with athletes, last year celebrating those at the Tokyo Olympics with Unwrapped video series and gold-foil-wrapped burritos.

Contact Lisa Jennings at [email protected]

Follow her on Twitter: @livetodineout


TAGS: Marketing
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