While some brands are partnering with celebrities for limited time offers, others are going the route of celebrity investors.
Fast-casual salad chain Sweetgreen’s newest investor is tennis phenom Naomi Osaka, the chain’s youngest investor at 23. Osaka also happens to be the Culver City, Calif.-based chain’s first national athlete ambassador, and it’s the first food collaboration for the three-time Grand Slam singles champion.
“I’m proud to join forces with Sweetgreen to change the way the world thinks of traditional fast-food sponsorships. As an athlete, what I put into my body directly correlates to how I perform and eating delicious, healthy foods fuels my daily routine,” said Osaka in a statement. “I’m excited about the work we’re doing together to create a positive impact.”
Osaka’s first designed bowl launches at the chain on May 20 and will only be available for pickup or delivery through the chain’s app at all 120 locations. The Naomi Osaka Bowl, her go-to order, features warm quinoa, baby spinach, cilantro, tomato, tortilla chips, raw carrots, goat cheese, blackened chicken, lime-cilantro jalapeno vinaigrette, avocado, and Sweetgreen hot sauce.
Osaka, a Japanese American, and Sweetgreen are also jointly supporting The Asian American Foundation in their effort to advance equity in the AAPI community. On Wednesday, May 26, 100% of sales from every Naomi Osaka Bowl will support AAPI-led organizations increasing food access in AAPI communities.