Chipotle could be a $10B brand, CEO says

Chipotle could be a $10B brand, CEO says

However, CEO Brian Niccol says “changes don’t happen overnight”

In what analysts described as the most-anticipated conference call of the year, Chipotle Mexican Grill — and its newly minted CEO Brian Niccol — laid out a dizzying array of fixes intended to reboot the brand.

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