Skip navigation
Chipotle could be a $10B brand, CEO says

Chipotle could be a $10B brand, CEO says

However, CEO Brian Niccol says “changes don’t happen overnight”

In what analysts described as the most-anticipated conference call of the year, Chipotle Mexican Grill — and its newly minted CEO Brian Niccol — laid out a dizzying array of fixes intended to reboot the brand.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.