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Capriotti's Sandwich Shop has purchased Wing Zone.

Capriotti’s Sandwich Shop acquires Wing Zone, creating $150 million company

Buyer to leverage wing chain’s off-premise expertise

Capriotti’s Sandwich Shop has acquired Wing Zone, the fast-casual sandwich chain based in Las Vegas said Monday.

Wing Zone is also a fast-casual concept. It’s headquartered in Atlanta and specializes in Buffalo wings, which have been a success story during the pandemic as a popular delivery item.

The merger creates a company that had more than $100 million in sales in 2020 in 150 markets worldwide, according to a press release from Capriotti’s announcing the deal.

There are currently 115 Capriotti’s restaurants, including 18 that were opened in 2020, and 61 Wing Zone restaurants — 31 in the United States and 36 abroad. That’s down from 108 Wing Zone units in 2017.

“The acquisition is a natural fit for both brands, as Capriotti's and Wing Zone share many of the same internal values and organizational goals,” said Capriotti’s CEO Ashley Morris, who is now also CEO of Wing Zone. "We look forward to leveraging our expertise in franchising, operational excellence and technology with Wing Zone's off-premise experience to help both brands continue to grow. We are thrilled to welcome Wing Zone into the Capriotti's family and are excited about what lies ahead.”

The acquisition culminates what Capriotti’s characterizes as a successful year of innovation and growth. Same-store sales were up by double-digits, it said, while it adapted its menu with plant-based protein items from Impossible Foods, and also added premium American Wagyu beef subs using beef from Snake River Farms. Capriotti’s also expanded delivery options via third-party delivery companies GrubHub, Postmates and DoorDash and opened its first ghost kitchens, in Los Angeles and Pasadena, Calif.

Franchised ghost kitchens are currently in development in Austin, Texas; Baltimore; Columbus, Ohio; Miami; Philadelphia, and Portland, Ore.

Capriotti’s also signed multi-unit franchise agreements to expand to new markets, including Denver, Miami, New York City and Philadelphia.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

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