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Bonchon U.S. promotes Bryan Shin to CEOBonchon U.S. promotes Bryan Shin to CEO

Former chief financial officer succeeds Flynn Dekker in the position

Ron Ruggless, Senior Editor

May 23, 2023

2 Min Read
Bonchon CEO Bryan Shin
Bonchon U.S. promotes Bryan Shin from chief financial officer to CEO.Bonchon U.S.

Bonchon U.S., the South Korean fried-chicken brand, has promoted Bryan Shin as CEO, the company announced Tuesday.

Bonchon-CEO-Bryan-Shin-200pixel.jpgDallas-based Bonchon said Shin previously served as global chief financial officer for the brand. He succeeds Flynn Dekker, who left the position this month to become CEO at Houston-based Shipley Do-Nuts.

Shin joined Bonchon as head of global finance in 2019 after more than 10 years in the global food and beverage industry. He previously served in various top global leadership and senior positions with such brands as Goose Island Beer Co., Yum Brands and CJ Foodville, a subsidiary of Korean conglomerate CJ Group.

“As a leader with a solid cross-functional background, Bryan holds a holistic viewpoint of how to optimize the F&B business in a competitive environment,” said Byungmoo Park, Bonchon’s chairman, in a statement.

“His strength lies in his extensive knowledge of franchise business, market launch and store development, store operations and optimization, and exposure to franchisees from diverse backgrounds and countries, which are vital elements for the successful operation of a restaurant business,” Park said.

The U.S. branch of Bonchon moved its headquarters from New York City to Dallas in 2020.

Shin said: “As CEO at Bonchon, I have the unique opportunity to share my Korean heritage and love of the culture while also focusing on strengthening the fundamentals of our business.

Related:Shipley Do-Nuts names Flynn Dekker CEO

“Initiatives will include launching new products, supporting our franchisees by providing tools to streamline operations, exploring the use of technology to improve efficiencies, and developing a new store design and layout to meet ever-changing consumer demands,” Shin said.

Bonchon was founded in Busan, South Korea, in 2002, and established in the United States in 2006. The brand has more than 400 restaurants across nine nations.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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