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Beto Guajardo, a Starbucks vet, to lead Schlotzsky's

The new brand president previously served as SVP of global strategy

schlotzskys-president-beto-guajardo.gifSchlotzsky's, the Focus Brands-owned fast-casual chain, will have a new president starting in September. Beto Guajardo joins the Atlanta-based company in September. He previously served as the SVP of Global Strategy for Starbucks. Guajardo replaces Kelly Roddy, who was named CEO of Saladworks in August. 

At Starbucks, Guajardo focused on delivery, technology and personalization, according to a statement from Focus Brands.  

Prior to his tenure with Starbucks, Guajardo held senior leadership positions in corporate strategy as global VP of brand strategy for Levi’s Strauss & Co and VP of strategy for Avon Cosmetics.

Schlotzsky's has about 370 units.

Contact Gloria Dawson at [email protected]

Follow her on Twitter: @GloriaDawson

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