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Denny-s-Subscription-T-shirt.jpg Denny's Corp.
Denny’s will offer 150 wearable T-shirt breakfast subscriptions on Nov. 24.

Denny’s T-shirt offers limited, wearable breakfast subscription

Brand plans Nov. 24 release of 150 ‘Everyday Value’ $5.99 shirts that feature a sewn-in code for a year of breakfasts

Denny’s Corp. will be offering limited quantities of a wearable breakfast subscription on Nov. 24, the company said Wednesday.

The Spartanburg, S.C.-based all-day diner said the $5.99 T-shirt, available for Black Friday will serve as a yearlong Everyday Slam breakfast subscription valued at $2,186.

Only 150 shirts will be available, the company said, starting at midnight EST (9pmPST) on Nov. 24 as Black Friday begins.

“The one-of-a-kind, value-inspired Everyday Value Tee is more than just a shirt — it’s a fashionable way to get an Everyday Value Slam free every single day for a year,” the company said.

The T-shirt features a unique quick-response, or QR, code sewn directly into the garment’s design for in-restaurant redemptions.

The Everyday Value Slam is part of Denny’s All-Day Diner Deals value menu and includes two eggs and two bacon strips or sausage links, plus a choice of two buttermilk pancakes, one slice of French toast or a biscuit and gravy.

John Dillon, president of Denny’s, said in a statement: “This year has been particularly tough on Americans’ wallets. At Denny’s, we’re always looking for new ways to provide value for our diners while delighting them with delicious food, so creating an innovative, first-of-its-kind wearable offer to unveil on Black Friday was a natural decision for us.”

Each QR code is valid through Dec. 31, 2023. It limits use to one Everyday Value Tee offer per table per day to be redeemed in Denny’s locations in 50 states. The offer is for dine-in purchases only and not valid for online orders.

As of Sept. 29, Denny’s had 1,613 franchised, licensed and company restaurants, including 153 restaurants outside the United States.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

TAGS: Marketing
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