In late 2015, four college buddies from the suburbs of Southern California made the risky decision to open a poke restaurant in New York City. Even more challenging, they unveiled the fast-casual, raw-fish eatery in the throes of winter and next to the Big Apple’s first Chick-fil-A.
Poke chains battle for dominance
Like fro-yo and cupcakes, a shakeout of the trendy segment appears imminent
Correction: May 09, 2018
The story was updated to include the correct type of cuisine served at Ju's family restaurant.