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Poke chains battle for dominance

Like fro-yo and cupcakes, a shakeout of the trendy segment appears imminent

In late 2015, four college buddies from the suburbs of Southern California made the risky decision to open a poke restaurant in New York City. Even more challenging, they unveiled the fast-casual, raw-fish eatery in the throes of winter and next to the Big Apple’s first Chick-fil-A.

Correction: May 09, 2018
The story was updated to include the correct type of cuisine served at Ju's family restaurant.

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