As the casual-dining brand looks to scale through a recently announced franchising program after only four years in business, director of operations Casey Biehl said that one of the top concerns is maintaining the quality of the product, which is just as well known as the oversized quantity.
As Fat Boy’s brand looks to scale, the brand now has two options for store prototypes after introducing the new express model with a drive-thru, tableside QR codes, self-checkout kiosks, a streamlined menu and more of a focus on off-premises experiences. The second express location will open soon in April in a Louisianan suburb. On the opposite end of the spectrum, the brand will be opening a large 4,000-square-foot flagship in Houston soon.
Fat Boy’s is home to what its leaders claim is the world’s largest slice of pizza, selling 16-inch extra-large slices under the cheeky motto, “Size matters.” The eight-unit, burgeoning pizza chain also offers different varieties of pies in the 16-inch and XXL 30-inch varieties.
Coming soon to Fat Boy’s Pizza? A focus on digital technology — especially its loyalty program — and out-of-the-box menu ideas like milkshakes that might be put on the menu in the future.
Besides large, high-quality pizzas, Fat Boy’s has cemented itself as a community-centric, family-friendly restaurant, as it has helped hurricane and tornado disaster victims in the surrounding New Orleans area through community outreach efforts.