Take a closer look at the key differentiating features — or Breakout Factors — that are fueling Rusty Taco's success.
Rusty Taco's menu offers breakfast and traditional tacos, as well as sides such as guacamole, salsa, queso and black beans. Photo: Rusty Taco
Rusty Taco now has five restaurants in Dallas, one in Denver and three in the Minneapolis-St. Paul area, which is also home to Buffalo Wild Wings. Two of the Dallas stores are corporate-owned and the other five are franchised. Photo: Rusty Taco
Rusty Taco guests order food and beer at the counter and wait for their names to be called. Photo: Rusty Taco
Rusty Taco is focused on creating an environment where everyone feels welcome, from college students to the businessman to the grandmother to the family with kids. Its brand is something consumers are attracted to and want to show off with witty T-shirts. Photo: Rusty Taco
Rusty Taco features tacos with a variety of innovative flavor combinations, such as the Baja Shrimp Taco with red cabbage and cilantro, and the vegetarian Black Bean Taco with pico de gallo, cotija cheese, cilantro and toasted pumpkin seeds. Photo: Rusty Taco