Name: Mario’s Tortas Lopez, Pauly D’s Italian Subs, Mariah’s Cookies
Location: Determined by licensee
Operated by: Robert Earl’s Virtual Dining Concepts
Opening date: 202; Mariah’s Cookies opened in December nationwide
Facility: Host kitchens, ghost kitchens
Delivery: All delivery providers for Mariah’s Cookies; Mario’s Tortas Lopez and Pauly D’s Italian Subs are Grubhub only
Concept(s): Following in the success of Tyga Bites — a chicken collaboration for a virtual brand with rapper Tyga in early 2020 — Virtual Dining Concepts has released two new celebrity-fueled virtual brands available for owners to license. Mario’s Tortas Lopez is traditional Mexican fare like the actor himself, Pauly D’s Italian Subs is Italian Subs (the personality is famous for TV show “Jersey Shore”) and Mariah’s Cookies are boxed cookies of various flavors.
Mario’s Tortas Lopez: Traditional tortas, salads, churros, and more.
Pauly D’s Italian Subs: Italian Subs that “rival New Jersey”
Mariah’s Cookies: A variety of flavors including Chocolate Chunk, Triple Chocolate Chunk, Heath Bar, Lemon Cooler, and Spiced Oatmeal Raisin; and a various themed boxes with a mix.
Price: Depends on brand