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Launched by: The h.wood Group (John Terzian and Brian Toll)
Where: Los Angeles
Kitchens used: Existing h.wood Group kitchens
Concept: Ela Ela is a Mediterranean-inspired menu with “California values” including farm-to-(home) table and has items like kebabs, hummus, crispy falafel and savory eggplant.
Mama’s Guy brings a “homemade” Italian experience to diners at home with classic dishes baked ziti, lasagna and subs.
Lilah’s menu consists of all-American classic diner foods including burgers, chicken tenders and steak sandwiches.
Beautiful Foods is a vegan concept offering salads and noodle bowls for those looking for a lighter and plant-focused meal and is launching soon.
Launched by: Brinker International
Where: 1,000 locations nationwide
Kitchens used: Chili’s and Maggiano’s Little Italy existing kitchens
Concept: The wings-only brand launched by Chili’s parent Brinker International will serve wing combos that have been tested at select locations for the past few months.
Launched by: The Madera Group
Where: Various neighborhoods in Los Angeles
Kitchens used: Existing Tocaya Organica and Toca Madera kitchens
Concept: Described as an “indulgent burrito concept,” Burritos Locos offers a range of burritos from classic, to Nashville-fried chicken, to Beyond Meat. Customers have the option to add fries or beer to delivery orders as well.
Launched by: SBE and C3
Where: Orange County, Calif.; San Francisco, Chicago, Los Angeles open now, NYC and Miami opening soon
Kitchens used: Ghost kitchens
Concept: Created by the team behind Katsuya, this concept is centered around the restaurant’s famous tuna “krispy rice” and fresh sushi with sustainability in mind. The concept uses monk fruit instead of sugar, carbon neutral packaging and sushi-grade fish.
Launched by: Smokey Bones
Where: Chicago
Kitchens used: Kitchen United in Chicago
Concept: The Wing Experience caters to those who crave wings and includes 14 different wing flavors on the menu including three flavors not currently available at Smokey Bones locations.
Vegas.Pizza, KO Sports Bar
Launched by: Cordia
Where: Las Vegas
Kitchens used: Host kitchens
Concept: Vegas.Pizza offers pizza delivery; and KO Sports Bar features plates named after famous fighters and historical events from boxing and mixed martial arts.
Launched by: Harrison Litvack
Where: Los Angeles
Kitchens used: Ghost kitchens
Concept: Plant-based, low-carb and grain-free pasta options including Pesto & Ricotta Cauliflower Gnocchi, Pink Sauce Spaghetti Squash and Vegan Brown Butter Heart of Palm Noodles. Dishes are highly customizable for dietary preferences.
Launched by: Sushi With Attitude
Where: Los Angeles
Kitchens used: Ghost kitchen
Concept: SushiBi is a combination of sushi and musubi that uses ingredients like caramelized bacon and flaming hot Cheetos in combination with traditional sushi ingredients like tuna and avocado.
