Launched by: The h.wood Group (John Terzian and Brian Toll)
Where: Los Angeles
Kitchens used: Existing h.wood Group kitchens
Concept: Ela Ela is a Mediterranean-inspired menu with “California values” including farm-to-(home) table and has items like kebabs, hummus, crispy falafel and savory eggplant.
Mama’s Guy brings a “homemade” Italian experience to diners at home with classic dishes baked ziti, lasagna and subs.
Lilah’s menu consists of all-American classic diner foods including burgers, chicken tenders and steak sandwiches.
Beautiful Foods is a vegan concept offering salads and noodle bowls for those looking for a lighter and plant-focused meal and is launching soon.