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Pizzeria Portofino takeout box Lindsay Eberly
Pizzeria Portofino added artwork to its pizza boxes last year, making them more memorable and keeping the restaurant top-of-mind.

Full-service restaurants tap into off-premises potential

Better packaging, improved technology and virtual brands allow table-service operators to compete with the off-premises experts

Full-service restaurants have long been gathering places. They’re not just places to refuel, but places to reconnect — to share a meal or some drinks, sure, but also to share stories, to have moments of genuine face time rather than FaceTime.

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