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Dennys-Burger-Den-Melt-Down-virtual-brands.jpg Denny's Corp.
Denny's Corp. has The Burger Den in about 1,100 domestic units and The Melt Down is rolling out this quarter.

Denny’s: Virtual Burger Den, Melt Down brands amplify convenience

Rollout of delivery-only burger concept in 1,100 domestic stores shows promise, executives say; melt menu is in about 350 units this week, with more to come

Denny’s Corp. is continuing the rollout of its two new virtual brands, The Burger Den and The Melt Down, and finding they provide incremental sales and leverage labor, executives said Tuesday.

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