According to a study released Tuesday by DoorDash, 75% of restaurant operators say the third-party delivery company enables them to reach new customers.
While the study provided insights to the company’s total economic impact in 2019, the white paper also looked at how restaurants viewed DoorDash’s role during the pandemic.
The study comes as competition in the delivery space has escalated amid the COVID-19 pandemic. Before the crisis, delivery represented 3% of all restaurant orders. It’s grown to 7% of orders, according to the latest market research from The NPD Group.
Despite experiencing a surge in delivery orders, the fact remains that most delivery companies are not profitable which has prompted industry consolidation. During the pandemic, European delivery company Just Eat Takeaway said it would buy Chicago-based Grubhub. In July, Uber Technologies, the parent of Uber Eats, said it plans to buy Postmates.
That leaves DoorDash defending its No. 1 marketplace position against rivals who are teaming up to overthrow them.
Click on our slide show to learn about DoorDash’s economic impact in a report conducted in partnership with market research firm Technomic.
All photographs courtesy of Michael Allen.
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