Marketing expert, investor and author Bonin Bough will deliver a keynote address at the second annual CREATE: The Future of Foodservice, a one-of-a-kind event experience for restaurant leaders presented by Nation’s Restaurant News, this September in Denver.
In a Sept. 20 keynote titled, “Hackonomy 2.0,” Bough will outline how attendees can evolve their businesses to connect with consumers in a rapidly changing digital world.
Bough, who is currently chief growth officer of Triller and host of CNBC’s Cleveland Hustles, is also the author of “Txt Me (646-759-1837).” He previously spearheaded rapid growth for iconic food and beverage brands as an executive at Mondelēz International and PepsiCo. He has been named to the Forbes 40 Under 40 list, Fast Company’s 100 Most Creative People in Business and Ebony’s Power 100.
In his keynote address to CREATE attendees, Bough will outline how business leaders can get ahead by adopting a hacker mentality and why “breaking things” is the best way to create value in today’s business world.
“We are thrilled to welcome Bonin Bough, a leading expert in marketing and digital transformation to share his expertise at CREATE,” said Sam Oches, Nation’s Restaurant News editor-in-chief. “There’s no question that the pace of change in business has accelerated and that the successful brands of the future are the ones who are making big changes — and making them now. CREATE is built for those bold thinkers and first movers, and there’s nobody who can speak to that spirit of renegade creativity and boundless opportunity quite like Bonin.”
Bough will headline the second day of CREATE The Experience, which brings together leading foodservice leaders for authentic education, connection and celebration. Held at the newly renovated Sheraton Denver Downtown, CREATE is a unique festival-style event that builds on CREATE’s year-round lineup of digital experiences and on-demand education.
Attendees will also have access to a number of updated experiences, including more than 50 forward-thinking speakers on timely business topics, data-packed sessions on the latest food and tech trends, an ever-evolving pop-up food festival, networking opportunities and festive celebrations, all set against Denver’s vibrant restaurant scene.
CREATE is presented in partnership with Founding Sponsor Johnsonville, Gold Sponsors The Coca-Cola Company, Texas Pete and Tyson, and Silver Sponsors Ventura Foods and BOHA.