Actor, author and restaurateur Danny Trejo will headline the third annual CREATE: The Experience, a one-of-a-kind event experience for restaurant leaders presented by Nation’s Restaurant News, this October in Palm Springs, Calif.
Trejo, who is known for film roles in “From Dusk Till Dawn” and “Spy Kids,” as well as TV roles in “Breaking Bad” and “King of the Hill” — and is now also growing his Trejo’s Tacos and Trejo’s Coffee & Donuts brands in Los Angeles — will share business and life lessons with hundreds of CREATE attendees.
In an Oct. 3 mainstage event, Trejo will sit down for an in-depth discussion with Nation’s Restaurant News editor-in-chief Sam Oches about how he overcame early struggles, including imprisonment, to go on to help troubled youth battle drug addictions, star in highly acclaimed films and TV series, and serve guests through his restaurant ventures.
“We are thrilled to welcome Danny Trejo, one of the most recognizable faces in film and television, to join us at CREATE to share his unique and powerful story” Oches said. “But we are especially excited for him to bring his perspective as an entrepreneur growing multiple restaurant concepts. CREATE is the go-to destination for restaurant leaders looking to take their brands to the next level, so it’s fitting that he can share his ideas and inspiration with emerging leaders who are in the same boat.”
The third annual CREATE event, which this year will be held at the Margaritaville Resort in Palm Springs, is designed to help restaurant leaders step out of the day-to-day grind to connect with peers and learn about cutting-edge business strategies against the backdrop of Palm Springs’ stunning scenery and vibrant local restaurant scene.
Highlights of the event include:
- Dozens of industry experts sharing best practices and lessons learned
- TED-style presentations on tech, finance, and growth solutions
- Interactive roundtable discussions to tackle the most pressing business challenges
- Networking events showcasing trending food and beverages that customers crave
- Immersive experiences to connect with peers in the local community
CREATE is presented in partnership with Founding Sponsor Johnsonville, Gold Sponsor Texas Pete and Silver Sponsor Ventura Foods.