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WFF names Fritzi Woods president, CEO

WFF names Fritzi Woods president, CEO

MINNEAPOLIS The Women’s Foodservice Forum said Wednesday that Fritzi Woods would become its new president and chief executive in May, succeeding Alice Murray.

Woods, the former chairman, chief executive and president of PrimeSource Foodservice Equipment Inc. of Dallas, will take the role that Murray resigned in September, after fewer than two months as WFF president. The departure was described then as a mutual decision.

Interim WFF president Linda Pharr, in an email to members late Wednesday, said Woods would assume the new role on May 1.

Pharr said Woods “is a respected, innovative, global leader who brings a unique blend of strategy, operations, marketing, finance and corporate governance to the table.

“Her expertise encompasses multiple industries and business models including foodservice, publishing, interactive media and not-for-profit association management,” Pharr said.

Woods has been a WFF member since 2003, serving on the WFF board’s executive committee and as 2009-2010 chair-elect.

Maureen Hurley, an executive vice president with Rich Products Corp. has taken over as 2009-2010 chair-elect, Pharr said.

Based in Minneapolis, the WFF is a nonprofit organization with more than 3,000 members that supports the leadership development of women in the foodservice industry.

Contact Ron Ruggless at [email protected].

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