Study: QSR ads on TV turn off more consumers

Study: QSR ads on TV turn off more consumers

As if rising commodity costs and increased competition were not posing enough worries for big quick-service chains, their costly expenditures for television advertising now may be yielding a dwindling response from fast-food customers.

Major quick-service brands’ TV spots are getting lower grades from consumers this year compared with the previous year in such critical areas as being understandable and motivating product purchases, among other deficiencies, according to a new study of

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