Social-media policies aim to balance brand image, employee individuality

As more restaurant employees blog, tweet and post photos, videos and updates on the Internet, operators are rushing to craft policies guiding their behavior in cyberspace.

The goal is to establish rules that harness the power of social media as a branding tool and avert public relations disasters through codes of conduct that are formal but not too overbearing, say operators who have worked on such documents.

“The reality is it’s happening with or without us,” said