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Ritter’s Frozen Custard sold to multibrand franchisor

NEW YORK The parent of the Wall Street Deli and Arthur Treacher’s Fish & Chips quick-service brands said Friday that it had added the Ritter’s Frozen Custard concept to its portfolio of restaurant holdings. Terms of the acquisition were not disclosed.

Trufoods LLC, based here, also owns the Pudgie’s Famous Chicken brand. With the purchase of Indiana-based Ritter’s, the company operates or franchises 100 locations nationwide, with total systemwide sales for its various brands of $40 million, according to a statement from Trufoods.

Trufoods, based here, was acquired in November by Andy Unanue, who identifies himself as the grandson of Goya Foods’ founder. Ritter’s is the company’s first acquisition since the change in ownership.

“My immediate goal is to bring Wall Street Deli back to the Northeast, then focus on growing the Ritter’s, Pudgie’s and Arthur Treacher’s brands in markets where they already have existing locations,” Unanue said.

Nathan’s Famous Inc., franchisor of the namesake hot dog chain, said it also has rights to sell Arthur Treacher’s branded products.

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