Rethink distributor relationships, consider price hikes to better navigate the turbulent economy

The current economy has shaken the confidence of many once-proud and cocksure operators to their core, bringing to mind the words of Paul Rubin who said: “Never confuse brilliance with a bull market.”

And while remembering the halcyon days of 2005 may bring the comfort of memory, today’s reality requires discipline and teamwork. We’ve got to rethink pricing and better leverage the knowledge and resources of our vendor and distributor partners. Here are two effective strategies to

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