Wendy’s has decided to refocus advertising on the 99-cent items on its Right Price Right Size menu, like the Grilled Chicken Go Wrap.

Restaurant chains emphasize lower-return menu items

Restaurant brands like Wendy's, Red Lobster and Olive Garden are aiming to drive traffic with price-focused value options.

Mark Brandau | Jun 10, 2013

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TAGS: Quick Service Marketing Consumer Trends Casual Dining

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