QSR customers no happier than they were, study finds

ANN ARBOR Mich. Quick-service chains failed to boost customers' satisfaction with the sector during the past year, with public contentment stagnating at the same level ascribed to hospitals, according to a study by the University of Michigan.

But the report, the latest annual update in a customer satisfaction study extending back 14 years, found slight shifts in the way consumers rate individual chains. Wendy's had the most favorable change, with its 2007

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