Pinkberry leads frozen-yogurt wave, faces lawsuit

Pinkberry leads frozen-yogurt wave, faces lawsuit

LOS ANGELES —Frozen yogurt is back, except this time with an Asian twist, and with a legal challenge hanging over the head of the brand that’s leading an emerging pack of rivals.

The new generation of frozen-yogurt concepts has emerged out of Los Angeles, following the high-volume success of a concept launched here in 2004 called Pinkberry. With its first outlet still attracting as many as 1,600 customers

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