Pacuigo Gelato names Berkman president, franchising

DALLAS Paciugo Gelato Caffè, a 40-unit family-owned chain, has named Steve Berkman to the newly created position of president of franchising.

Prior to joining Paciugo, Berkman spent more than nineyears with Palm Beach Tan, most recently serving as vice president of franchising. In his new role at Paciugo, Berkman will oversee franchising development, sales, administration, marketing, information technology, operations support and training.

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