ONEIDA, N.Y. —Oneida Global Foodservice, a division of Oneida Ltd., the manufacturer of stainless steel and silver-plated flatware based here, has teamed up with fine china and crystal maker Waterford Wedgwood PLC in a global marketing and licensing agreement to offer the hospitality industry access to high-end products from both brands.
“By complementing our existing brands with the addition of the Waterford Wedgwood luxury portfolio, Oneida is well positioned to exploit exciting market opportunities through its global sales, manufacturing and regional distribution capabilities,” said Jim Joseph, the company’s president. —Oneida Global Foodservice, a division of Oneida Ltd., the manufacturer of stainless steel and silver-plated flatware based here, has teamed up with fine china and crystal maker Waterford Wedgwood PLC in a global marketing and licensing agreement to offer the hospitality industry access to high-end products from both brands.
“This agreement…will present significant new worldwide business opportunities for Waterford Wedgwood’s luxury portfolio in the foodservice sector,” said Moira Gavin, Wedgwood’s chief executive. “We believe Oneida is the right partner to expand our global foodservice tabletop sales platform to the next level while bringing in a new, concerted design approach specifically to meet the ever-changing demands of the hospitality food industry.” —Oneida Global Foodservice, a division of Oneida Ltd., the manufacturer of stainless steel and silver-plated flatware based here, has teamed up with fine china and crystal maker Waterford Wedgwood PLC in a global marketing and licensing agreement to offer the hospitality industry access to high-end products from both brands.
