NPD: Customers seek value during economic downturns

NPD: Customers seek value during economic downturns

Changing consumer behavior will make this economic slowdown like none the restaurant industry has seen before, according to a new report from The NPD Group.

Even as restaurants feel the pinch of slowed spending by skittish consumers, other trends—like the shift from meals to snacking, more ready-to-eat meal options and fewer women entering the workforce—are exacerbating the situation, the Port Washington, N.Y.-based research firm found.

“While the economic situation is having an

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