Nothing to sneeze at: Business not sick despite outbreak, operators say

NEW YORK —As fears about swine flu mounted in late April, operators of Mexican restaurants and those specializing in pork braced for the possible fallout. By early May, however, it appeared that consumer backlash had at least initially been evaded and efforts to rename the type A influenza virus H1N1 were helping.

Several operators noted that so far the outbreak’s impact has been negligible, and those that had registered a

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