Legal Sea Foods casts a humorous campaign that captures freshness hook, line and sinker

Fish know how to talk, judging by a new campaign for Boston-based Legal Sea Foods.

The campaign, the first work for the 34-unit chain by De/Vito Verdi of New York, includes two TV spots that are airing in Boston, New York and Washington, D.C., markets, where the majority of Legal’s restaurants are located.

One spot shows two fish swimming in the ocean. One fish says to the other, “Hey, have you seen Louie?”

“Nah, I haven’t seen him in hours.”

“Yeah, wonder where he is.”