LOUISVILLE Ky. Move over, Colonel. KFC is looking for a new spokesman — an ultimate fan — to represent the brand.
The chain, a division of Yum! Brands Inc., said Tuesday it has embarked on a global search for a new iconic face to represent the brand’s new Kentucky Grilled Chicken product line. The search is being conducted in partnership with MySpace, the online social media site, and runs through July 7.
To compete in the search, participants must submit a video to the MySpace website, www.myspace.com/unthinkfc, that explains why he or she is the ultimate Kentucky Grilled Chicken fan. Three finalists will be announced July 25, and the public will then vote on a winner beginning Aug. 1.
The winner of the contest will receive Kentucky Grilled Chicken for life, a value of more than $13,000, which will be awarded in the form of KFC gift checks, the company said. The winner also will receive the opportunity to represent KFC as “the next American icon” and potentially could appear in future advertisements for the brand.
“For decades, our founder, Colonel Sanders, has been the face of our world-famous fried chicken,” said Javier Benito, KFC’s executive vice president of marketing and food innovation. “With the launch of our second secret recipe, we’re encouraging all chicken lovers, grilled and fried, to showcase why they are the ultimate KGC fan and should be the new face of Kentucky Grilled Chicken.”
Based in Louisville, KFC has more than 15,000 restaurants worldwide.
Contact Elissa Elan at [email protected].