Jamba promotes Shields to CMO

EMERYVILLE Calif. Jamba Inc. has promoted Susan Shields to the role of senior vice president and chief marketing officer for the 742-unit Jamba Juice smoothie chain, the company said Tuesday.

Shields, who previously served as the Emeryville, Calif.-based company’s vice president of consumer products, licensing and growth initiatives, replaces Paul Coletta, who resigned as senior vice president, chief marketing and brand officer in December to pursue other interests.

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