Disastrous situation: Staying afloat after hurricanes, fires and other natural calamities


Marketing is usually top of mind for restaurants — except when a natural disaster strikes. In the wake of any catastrophes, the need to preserve the store and protect employees comes first for restaurateurs.

But even amidst a dramatic event, restaurants can bolster their brand. Giving back to the community can make an unconscious impact on the patrons that a restaurant serves. In addition, post-disaster renovations — while typically based on necessity —ultimately can

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