Cut through the noise in your customer data

Cut through the noise in your customer data

For most restaurant operators, making the best of a difficult economic climate requires an intelligent understanding of what consumers are thinking.

That may explain why the Lake Forest, Calif.-based quick-service chain Del Taco recently hired Tom Johnson as director of consumer insights. Johnson comes to Del Taco from Lieberman Research Worldwide, a custom research supplier, where he did a lot of work for both quick-service and full-service clients.

What does a consumer

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.