Chuck E. Cheese's to debut attractions, direct mail

IRVING Texas CEC Entertainment Inc., parent to the 544-unit Chuck E. Cheese’s chain, is using new store attractions and a first-time direct mail marketing campaign to drive recently stalled sales, according to a report released Monday by Morgan Keegan Equity Research.

Chuck E. Cheese has tested in one Dallas unit a new attraction called “Birthday Star Blast,” a clear, human-sized plastic capsule into which money, tickets and prize vouchers are blown — much like in

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.