Applebee's to shift $183M ad account

OVERLAND PARK Kan. Applebee's International Inc. has launched an agency review just a month after the casual-dining chain hired George Williams as its new chief marketing officer.

Draft FCB Chicago, Applebee's agency for seven years, declined to defend the account. Applebee's spent $183 million on media last year, according to Nielsen Monitor-Plus. The review is expected to be completed by the end of the second quarter, according to Williams.

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