BJ's Restaurants 1Q profit falls 44%

BJ's Restaurants 1Q profit falls 44%

New branding effort boosts sales in second half of quarter

BJ’s Restaurants Inc. reported a nearly 44-percent decline in net income for its first quarter ended April 1. Though the quarter got off to a rough start due to severe weather and “industry-wide traffic headwinds,” company officials said sales improved in the second half as it rolled out a new menu supported by a comprehensive advertising campaign that helped drive traffic.

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