At the onset of the pandemic, the Yum Brands division reduced breakfast hours; the brand's menu evolution and digital efforts have made service time at the drive thru faster, according to the chain and the annual QSR Drive-Thru Study from SeeLevel HX
Scrubbing of All-Day Breakfast at the onset of the COVID crisis boosted McDonald's rankings in annual QSR Drive-Thru Study; but with dining room restrictions lifted in parts of the U.S., when will the chain bring back the anytime breakfast platform?