Chris Hollander, CMO of Panera Bread, and Gje Greene-Wallace, director of marketing for Fish City Grill, discussed how marketing messages have evolved in the age of coronavirus

The chain responds to franchisees looking to maintain a trimmed menu; sustainability chief also talks about making the supply chain stronger despite coronavirus challenges

Both leaders spoke during a panel on day three of the Restaurants Rise virtual event about how the chains learned to adapt during coronavirus pandemic

In his Restaurants Rise keynote, Jack Li said restaurants should focus on safety and menu innovation over recession-like meal deals