NPD: Restaurants should be reaching out to modern moms

May 18, 2009

Though operators have been trying to tap the lucrative mom market for years, most don’t really know what today’s moms want or how best to communicate with them, according to The NPD Group.The crux of the problem is that mothers vary widely in...

NPD: Global success hinges on knowledge of markets, careful discounting

May 04, 2009

Despite the global economic melt-down, there are still opportunities to grow business abroad. But to tap those opportunities, operators need to find just the right value proposition, according to new data from The NPD Group.While deals and...

NPD: Kids’ meal traffic slows as tykes pick from value menus

Apr 20, 2009

Kids may have little appetites, but they can be big business for restaurant operators. The trick is figuring out what the current generation of pint-sized diners—and the grownups who order for them—want.According to new data from The NPD Group...

NPD: Kids' meal traffic slows as tykes pick from value menus

Apr 16, 2009

Kids may have little appetites, but they can be big business for restaurant operators. The trick is figuring out what the current generation of pint-sized diners — and the grownups who order for them — want. According to new data from The...

NPD: Local marketing can pay off in beleaguered trade areas

Apr 06, 2009

The country is facing a national economic crisis, but the way it’s affecting different geographic regions—and the restaurants in those regions—varies widely, according to new research from The NPD Group.In a recently released report called ...

NPD: Breakfast and snack dayparts draw guests to retail meals

Mar 16, 2009

What’s for dinner tonight? That’s the question many restaurant operators think is the most important to answer when it comes to competing with the growing array of retail outlets that offer prepared foods.But according to a new report from The NPD...

C-stores in Japan gain market share with tech savvy, fresh food

Mar 02, 2009

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During ‘diet season’ diners seek healthful, value-oriented fare

Feb 16, 2009

January, the month of New Year’s resolutions, may be over, but the opportunity for restaurant operators to capitalize on dieting consumers is not.According to new data from market research firm The NPD Group, the dieting season that kicks off Jan...

NPD: Baby boomers represent potential boon to industry traffic

Feb 02, 2009

Children may be the future of the world, but according to new data from market research firm The NPD Group, baby boomers are the future of the restaurant industry.While nearly all other age groups have decreased their per-capita visits to...

NPD: Value-focused chains weathered ’08 better than others

Jan 05, 2009

Experts predicted a dismal 2008 for the entire foodservice industry, but it appears the chains that were able to lure spending-wary consumers with value-oriented deals weathered the storm better than their counterparts who pursued by-the-book...