January, the month of New Year’s resolutions, may be over, but the opportunity for restaurant operators to capitalize on dieting consumers is not.According to new data from market research firm The NPD Group, the dieting season that kicks off Jan...
Children may be the future of the world, but according to new data from market research firm The NPD Group, baby boomers are the future of the restaurant industry.While nearly all other age groups have decreased their per-capita visits to...
Experts predicted a dismal 2008 for the entire foodservice industry, but it appears the chains that were able to lure spending-wary consumers with value-oriented deals weathered the storm better than their counterparts who pursued by-the-book...
Everybody has their price, and it would seem that phrase has never been truer for customers of casual-dining and midscale restaurants.Consumers say they are largely dissatisfied with the price-value equation for dinner meals at casual-dining and...
Although the writing has been on the wall for a few years, restaurateurs only now are starting to comprehend the message: The way consumers use restaurants is changing in a lasting way, according to The NPD Group’s 23rd annual “Eating Patterns in...
Americans can’t always agree on what they want, but these days they seem to agree on what they don’t want: more of the same. Given the emphasis put on change by both presidential candidates, that’s true of politics and, according to recent...
If there were an election for the most effective strategy to lure customers into restaurants during these tough times, value offerings and deals would win, forks down.Despite a bleak forecast, total industry traffic is up 1 percent for the second...
Consumers have a brand new bag—a brown bag, that is.Americans say they are “brown bagging” their weekday lunches more frequently because of financial concerns. But a new study from market research firm The NPD Group reveals other motivations as...
