With the prolonged recession starting to feel like an interminable road trip, operators hoping for the beginning of an upswing likely are beginning to wonder, “Are we there yet?”The answer, according to new data from market research firm The NPD...
Deals and discounts may get cash-strapped consumers through a restaurant’s door, but excellent customer service is what will keep them coming back—even after the economy improves and menu prices increase, say officials at The NPD Group.According...
Some observers expect the economy to begin its upswing later this summer, but the restaurant industry is not likely to feel that surge anytime soon, according to The NPD Group. With total industry traffic continuing to decline and the...
Though operators have been trying to tap the lucrative mom market for years, most don’t really know what today’s moms want or how best to communicate with them, according to The NPD Group.The crux of the problem is that mothers vary widely in...
Despite the global economic melt-down, there are still opportunities to grow business abroad. But to tap those opportunities, operators need to find just the right value proposition, according to new data from The NPD Group.While deals and...
Kids may have little appetites, but they can be big business for restaurant operators. The trick is figuring out what the current generation of pint-sized diners—and the grownups who order for them—want.According to new data from The NPD Group...
Kids may have little appetites, but they can be big business for restaurant operators. The trick is figuring out what the current generation of pint-sized diners — and the grownups who order for them — want. According to new data from The...
The country is facing a national economic crisis, but the way it’s affecting different geographic regions—and the restaurants in those regions—varies widely, according to new research from The NPD Group.In a recently released report called ...
What’s for dinner tonight? That’s the question many restaurant operators think is the most important to answer when it comes to competing with the growing array of retail outlets that offer prepared foods.But according to a new report from The NPD...
