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Generation X at a restaurant Jupiterimages/Stockbyte/Thinkstock

What Gen X consumers want from restaurants

Operators are increasing focus on this sometimes-neglected consumer group

When it comes to courting customers, operators have paid a lot of attention to Millennials and Baby Boomers, while largely overlooking Generation X. With the industry posting six consecutive quarters of no traffic growth in the year ended June 2017, NPD officials advised that more attention should be paid to Gen X.

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TAGS: Marketing
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