From mobile ordering apps to in-store digital kiosks, technology has enabled restaurants to increase the speed of service for guests, but often at the expense of the dining experience. However, that may be changing as the latest research from The NPD Group reveals that today’s consumers are more interested than ever in memorable food and beverage experiences.
pcess609/iStock/Getty Images Plus
Operators work to get the experience right
Consumers more interested than ever in memorable restaurant experiences, NPD Group finds