restaurant light users consumer trends Hill Street Studios/Blend Images/Thinkstock

How restaurants can drive visits from lighter users

More than $1 billion in incremental sales can be tapped by targeting customers who visit less frequently, NPD finds

Restaurant industry traffic growth fell into negative territory in the third quarter, for the first time since 2010, according to new research from The NPD Group.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.